Those who work in the email marketing space know that tracking email open rates isn't a straightforward task. For starters, open rates are highly variable by industry and list management. In addition, many corporate email security products block open rate information. As a result, most open rate information is not a reliable read receipt.
However, tracking the open rate isn't the only metric an email marketing solution can report. Tracking clicks and click-throughs is also important because these metrics are more reliable and provide more detailed information. However, tracking the click rate is also difficult because some subscribers don't download images when they open an email.
Likewise, the "ideal send time" may have been a bit of a misnomer when it comes to email marketing. This was a common gimmick that was supposed to indicate when to send an email. However, as email clients have evolved, email marketers need to adjust to this new reality.
The email marketing industry has tried to overcome image request count issues by proxying content from external sources. However, this has led to imprecise workarounds. Moreover, most open rates are largely dependent upon the email provider sending a tiny image. While this may be the best of all possible worlds, it is not exactly the best way to measure email open rates.
Another measure of a marketing campaign's performance is engagement. Engagement is generated through a variety of ways, including asking a question, running a competition, or running a quiz. A good email marketing solution should also be able to track customer interactions to understand how well a campaign is working. For instance, it can use a recipient's rough location to determine where they are likely to be at any given time. It can also track their email preview text and headlines to measure the success of a campaign.
Click here and read more now about the best email marketing solution that will also measure email open rates to ensure that your campaigns are delivering the desired results. For instance, some email providers, including Gmail, may test their open rates to see if it is possible to send an email to the spam folder without affecting the overall open rate. If this is the case, then you should consider using a different email provider.
Learn here more about best email marketing solution that is able to provide real-time, detailed open-rate reporting. Using a tracking pixel will allow you to measure open rates and other metrics, including send times and send times as well as the clicks and click-throughs resulting from an email. An email pixel also helps you measure the best time to send an email, which is an important factor in email marketing success.
The best way to measure the performance of your email campaigns is to measure the best possible open rate. To do this, you'll need to enable open tracking before sending your campaign. Once you do, you can access your open rate data from the following two places: the Overview tab and the Didn't open tab. For more knowledge about this topic, visit this link: https://en.wikipedia.org/wiki/Email_tracking.