Nov 25, 20222 minWhy Tracking Email Open Rates Is BrokenThose who work in the email marketing space know that tracking email open rates isn't a straightforward task. For starters, open rates...
Nov 25, 20222 minWhy Tracking Email Open Rates is BrokenUsing an email tracking pixel, a marketer can track how people are opening and clicking on an email. This data can be used to gauge the...
Nov 25, 20222 minWhy Tracking Email Open Rates Is BrokenTraditionally, the open rate was the best indicator of deliverability. However, in recent years, there have been a number of...